Ana Andjelic – Medium

Ana Andjelic

Brand memo

A modern way to build demand, market and sell

1d ago

1d ago

The Peter Pan effect

Selling toys to adults is a big business

2d ago

The Peter Pan effect

2d ago

Case study: ON

It’s ON’s world and we are just living in it

Feb 19

Case study: ON

Feb 19

Post-mehification

How to monetize creative risk-taking

Feb 11

Post-mehification

Feb 11

What retail CEOs don’t know

The new rules of retail

Feb 3

What retail CEOs don’t know

Feb 3

FLEX COMMERCE 2020–2025

Taste, time, aesthetic innovation, niches, membership, and anything worth waiting for

Jan 21

FLEX COMMERCE 2020–2025

Jan 21

Case study: Skims

How’s Skims gonna grow

Jan 9

Case study: Skims

Jan 9

Nobody knows anything

What’s next for trend forecasting

Jan 4

Nobody knows anything

Jan 4

Brand Management 101

It’s a whole new world

Dec 23, 2024

Dec 23, 2024

Cultural programming in action

Prada case study

Dec 23, 2024

Cultural programming in action

Dec 23, 2024

Ana Andjelic

Ana Andjelic

Brand Executive. Author of "Hitmakers: How Brands Influence Culture " “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.”

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