14 things I learned from writing a book

Lessons on brand growth, community and strategy

The Business of Aspiration drops tomorrow. It’s available on Amazon globally, Barnes&Noble, Books a Million, eBooks, Waterstones, Fruugo, VitalSource, the publisher’s website, etc. If you prefer to support local bookstores, and are in New York, you can also find the book at McNally Jackson, Books are Magic, Powerhouse, Greenlight, Community Bookstore in Park Slope, Book Club in East Village, Little City Books, or Bravo’s Book Nook on MacDougal, among others.

Thanks to The Business of Aspiration, I started this newsletter. It was as a way to force myself to write every week.

Thanks to this newsletter, I have been meeting a large and growing community of fascinating people who are the pioneers of the modern aspirational economy or, who want to learn more about it and apply it in their jobs. I am not sure I would have met a lot of you otherwise, and without you, I wouldn’t have been motivated to write The Business of Aspiration and start the YouTube series of the same name.

Without people, there are no stories, and without The Business of Aspiration, I wouldn’t have had this community. For this, I am grateful.

Here are the things I learned along the way: