Jan 2

6 min read

3 pillars of digital luxury

How to create, distribute and capture value in digital luxury markets

A digital luxury item can be anything from: a) a non-fungible token in the form of a virtual product, like Dolce & Gabbana’s the Doge Crown or Gucci’s Dionysus bag that can be used, owned, exchanged, rented or sold in digital environments, b) a token that is a membership card, DAO contribution recognition, a PFP and a social visa, like BAYC or…

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Ana Andjelic

Ana Andjelic

Strategy Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Forbes’ one of The World’s Most Influential CMOs.

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