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Science fiction writer Frederik Pohl said that a good science-fiction story should be able to predict not the automobile but the traffic jam. This sentiment shapes the new decade, as we manage both the positive and the negative network externalities of our organizations, technologies, and behaviors, from climate crisis to sustainability standards to ethical, legal, and human benefits and fallouts of the new economic models.

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Ana Andjelic

Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.