How secondary marketplaces, rentals, and web3 transform the customer journey To accelerate adoption of secondary marketplaces, brands need to understand the new customer experience journey. …

Welcome sartorial weirdness, Polyvore 3.0, vintage markets and performance art Once upon a time, when an item sold too well or too quickly, a luxury brand would discontinue it. Hermès is still doing it, but examples are dwindling. In the visual culture of luxury, it doesn’t even matter — photos…

Bringing social shopping into retailers’ websites — Just as Instagram and TikTok have integrated e-commerce components to drive monetization, traditional e-commerce platforms have the opportunity to integrate community and entertainment components to enhance customer acquisition, activation, and retention. Traditional e-commerce customer journey goes through stages of consideration, evaluation, purchase and post-purchase (bonding, advocacy and loyalty). The core…

What it is, how it works, and what are the scenarios for luxury, DTC, and mass brands Group buying isn’t new. Pioneered by Pinduoduo in China and deployed, in a different version, in the US by Fevo, Pacaso and Snackpass, it lets buyers form a group when making purchases. In…

The killer app is not efficiency, but community Fast Checkout closed on April 15th 2022. It was a part of the busy one-click checkout market that bets on convenience, efficiency and speed as e-commerce’s killer features. Maybe not. Imagine the vibe of going to a mall in its heyday; the…

4 strategic scenarios Menswear is loaded with meaning. One meaning is cultural, and reflected in the theme and curatorial angle of Victoria and Albert Museum’s current exhibit, “Fashioning Masculinities.” The exhibit depicts the symbolism of colors and shapes of menswear through ages, drawing a full circle with Gucci and Harris…

Metaverse Fashion Week Debrief Decentraland’s first ever Fashion Week took place from March 24th-27th. It included shows, panels, shopping, afterparties and “how do I lift my avatar’s hands” moments. Here’s the download of the good, the bad, and the glitchy: The Good There’s a metaverse Fashion Week, and it is…

Authentication, visibility and community are key Doubling down on the exploration of the new commerce opportunity landscape, I looked into the features that power the existing and emerging commerce destinations. This space is defined by two axes. The first axis goes from an aggregate of items to the curated selection…

What buyers and sellers really want The commerce space is busy. There are traditional mono-brand retailers like Rimowa, multi-brand retailers, like Walmart and Target, marketplaces like Amazon, secondary marketplaces like TheRealReal and 1stDibs, social marketplaces like Depop, package shopping and tracking apps like Shop, vertically-specialized marketplaces like Bezel and The…