Ana AndjelicThe other other American styleHow urban sport is expanding fashion’s aesthetic vocabulary beyond prep and workwear4 min read·Apr 30, 2024----
Ana AndjelicWhy brand comes firstHow to build a brand-centric organization3 min read·Apr 28, 2024----
Ana AndjelicThe age of functional maximalismBold statements, practical styles, modularity and expression4 min read·Apr 22, 2024----
Ana AndjelicHow brands make cultureA deep dive in the 12 brand marketing shifts6 min read·Apr 16, 2024--1--1
Ana AndjelicNew rules of brand marketingBrand marketing is back in favor, but it has a new operating system5 min read·Apr 9, 2024--6--6
Ana AndjelicMonetizing a brand’s intellectual propertyAll brands are in the show business2 min read·Apr 2, 2024----
Ana AndjelicSpinning a product into a businessGwyneth Palthrow’s GOOP is the recipient of the Council of Fashion Designers of America (CFDA) second annual Innovation award. “This year…3 min read·Mar 24, 2024----