Ana Andjelic – Medium

Ana Andjelic

The case of Hermès

How LVMH got dethroned

5d ago

The case of Hermès

5d ago

Active vs Passive Taste

There’s been a lot of conversations about what happened to taste and whether it disappeared.

Apr 18

Active vs Passive Taste

Apr 18

Soft power and other lessons

… on growth, community, and strategy

Apr 18

Soft power and other lessons

Apr 18

Taste in progress

How to be invisible to the algorithm

Apr 15

Taste in progress

Apr 15

How to build a story map

Instruction in 12 slides

Apr 5

How to build a story map

Apr 5

The show biz organization

How to set a business for the constant cultural output

Mar 26

The show biz organization

Mar 26

Flip the script

Why movie studios are building retail capabilities (and if they are not, they should be)

Mar 22

Flip the script

Mar 22

The world-building economy

Financialization of culture: Why do business models increasingly look alike?

Mar 19

The world-building economy

Mar 19

How to turn a retailer into a brand

A debrief from a recent project

Mar 19

Mar 19

Case Study: A24

Break out of your category to grow

Mar 14

Case Study: A24

Mar 14

Ana Andjelic

Ana Andjelic

Brand Executive. Author of "Hitmakers: How Brands Influence Culture " “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.”

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