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Ana Andjelic
Ana Andjelic

23K followers

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Brand stewardship

Balancing focus and growth

2d ago
Brand stewardship
Brand stewardship
2d ago

Case study: Formula One

Racing all the way to the bank

May 12
1
Case study: Formula One
Case study: Formula One
May 12
1

Hype vs Halo

In crowded markets, specialists win

May 11
Hype vs Halo
Hype vs Halo
May 11

The case of Hermès

How LVMH got dethroned

Apr 22
The case of Hermès
The case of Hermès
Apr 22

Active vs Passive Taste

There’s been a lot of conversations about what happened to taste and whether it disappeared.

Apr 18
Active vs Passive Taste
Active vs Passive Taste
Apr 18

Soft power and other lessons

… on growth, community, and strategy

Apr 18
Soft power and other lessons
Soft power and other lessons
Apr 18

Taste in progress

How to be invisible to the algorithm

Apr 15
Taste in progress
Taste in progress
Apr 15

How to build a story map

Instruction in 12 slides

Apr 5
How to build a story map
How to build a story map
Apr 5

The show biz organization

How to set a business for the constant cultural output

Mar 26
The show biz organization
The show biz organization
Mar 26

Flip the script

Why movie studios are building retail capabilities (and if they are not, they should be)

Mar 22
Flip the script
Flip the script
Mar 22
Ana Andjelic

Ana Andjelic

23K followers

Brand Executive. Author of "Hitmakers: How Brands Influence Culture " “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.”

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