Ana Andjelic – Medium

Ana Andjelic

Ana Andjelic

Hitlist 001

To get the culture, follow the money

3d ago

Hitlist 001

3d ago

Ana Andjelic

Creating demand

How to go beyond performance marketing

4d ago

Creating demand

4d ago

Ana Andjelic

Making cultural influence happen

How brands can operationalize and execute cultural influence

Oct 3

Making cultural influence happen

Oct 3

Ana Andjelic

Decoding fashion sport aesthetics

8 tactics

Sep 17

Decoding fashion sport aesthetics

Sep 17

Ana Andjelic

Making cultural influence happen

How brands can operationalize and execute cultural influence

Sep 13

Making cultural influence happen

Sep 13

Ana Andjelic

Triumph of the marketplace

Retail after the website

Sep 12

Triumph of the marketplace

Sep 12

Ana Andjelic

The playing field

Everyone is a talent and everything is IP

Aug 17

The playing field

Aug 17

Ana Andjelic

Case study: Erewhon

Product-led branding in action

Aug 9

Case study: Erewhon

Aug 9

Ana Andjelic

How to build a product universe

Tactics of product-led branding

Jul 31

How to build a product universe

Jul 31

Ana Andjelic

Product-led branding

How to use products to participate in cultural conversations

Jul 30

Product-led branding

Jul 30

Ana Andjelic

Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.

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