Active vs Passive Taste

There’s been a lot of conversations about what happened to taste and whether it disappeared.

It didn’t, but just like in Veblen’s and Bourdieu’s time, it’s there, but you don’t know about it.

This kind of taste happens in fan communities and cultural niches. It happens among readers of Cultured or Racket, subscribers to Opulent Tips, visitors to Quarters, or shoppers at William White. Taste is the most efficient group-maker.

To see is to know, noted Bourdieu.

Taste that’s alive is taste invisible to algorithm. It’s gotta be, because algorithm freezes culture in the same taste zone (the most popular music on Spotify at the moment is 18 months old). Death by freezing is slow and imperceptible, and it happens one moodboard at the time.

Here’s active vs passive taste.

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