Algorithmic fame

Once upon a time, the most liked photo on Instagram was the picture of an egg named Eugene. With more than 56 million likes and 4.8 million followers, Eugene represented a mystery. The mystery of who created it and why has been since solved. The mystery of how it got so many likes is best explained by a disgraced influencer, the model and actor Luka Sabbat: “People are way too

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Ana Andjelic

Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.