Building a personal brand

Ten years ago, one of then-leading advertising bloggers called me a “lady douchenozzle.” I am still not sure what that means, but I’m certain it is not a compliment. It’s one of a number of insults I’ve weathered in my 16 years of working first as a strategist in the world’s most renowned advertising agencies and then as a brand executive. The internet isn’t always a great place, particularly if you are a woman and a foreigner.

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Ana Andjelic

Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.