Coronavirus Killed the Modern Aspiration Economy. Here is What Comes Next.
6 min readApr 7, 2020
How fragility of the modern aspiration economy reveals the future of spending
A few months ago, the second biggest air travel story was Qantas’ first 19-hour direct flight from New York City to Sydney. The first one was about the woman who reportedly reclined her seat too far. Fast forward, and air travel is at standstill. Getting on any…
