Creativity is dead, long live curation

Ana Andjelic
7 min readNov 21, 2020
Floragarten 13, Acne Studios headquarters photographed by Philippe Chancel

There’s no mistaking an Acne Studios store for any other. Regardless of whether you’re in London, Stockholm, New York, or Tokyo, Acne Studios stores are stages, with carefully considered lighting, layout, ambiance, furniture, art, and a cherry-picked cast of shop associates.

“Artists, architects, and furniture designers have always been part of Acne Studios’ DNA,” says Dan Thawley…

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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.