Creativity & Relevancy Flywheel
3 min readOct 24, 2021
How having a clear internal and external focus fuels brand growth
Relevancy is every brand’s lifeline. So is creativity. Yet, both get easily lost in the everyday brand operations, business targets, and commercial planning.
Relevancy means that a brand’s customers and non-customers alike consider a brand part of the culture. A brand is perceived as of its time, in step with the…