Creativity & Relevancy Flywheel

How having a clear internal and external focus fuels brand growth

Relevancy is every brand’s lifeline. So is creativity. Yet, both get easily lost in the everyday brand operations, business targets, and commercial planning.

Relevancy means that a brand’s customers and non-customers alike consider a brand part of the culture. A brand is perceived as of its time, in step with the…

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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.