Decentralized commerce

Ana Andjelic
2 min readMar 24, 2022

Authentication, visibility and community are key

Doubling down on the exploration of the new commerce opportunity landscape, I looked into the features that power the existing and emerging commerce destinations. This space is defined by two axes. The first axis goes from an aggregate of items to the curated selection of items. At the one end is Amazon with little guidance below product reviews and on the other are sites…

Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.