Deconstructing Zara’s strategy

After becoming synonymous with a category, Zara is investing in its brand

Go to Zara.com, and there is a white page with the brand’s Studio Collection only. It’s simple, it’s confident, and it’s modern. Website homepages are not a place for brand narrative; they are shopping destinations that drive us to products as quickly as possible (go to Balenciaga site and you’d be greeted by Crocs mule. Mobile version…