Degrowth as aspiration
6 min readOct 10, 2021
The end of efficiency and why that may be a good thing
Collina Strada is one of the thirteen designers that Gucci featured on its new destination, GUCCI Vault. Strada is one of the emerging New York designers (Telfar is another) who put sustainability and community ahead of fast growth.
Starting with Max Weber and Frederick Taylor, efficiency has been the ultimate business goal. Production…