Designing a Social Signaling Strategy
How to create, deliver and capture social distinction
Published in
4 min readJan 19, 2021
In the first part of my Taste Map analysis, I explored the taste territory that replaced traditional taste dichotomies (good vs bad taste, highbrow vs lowbrow). In the second part of the analysis, I focus on how brands can capitalize on their customers’ evolving social codes and status needs, and provide new…