Fandom x Creativity

What Japanese denim industry can teach us about innovation

Ana Andjelic

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David Beckham has a pair of bespoke jeans with five 18-carat gold buttons. They’ve been made by a Japanese denim Evisu in Kojima, a seaside town near Okayama.

Kojima is the spot of the first locally-made Japanese jeans (previously, there were only American imports in the country). The pioneering pair of…

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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.