Fandom x Creativity

What Japanese denim industry can teach us about innovation

David Beckham has a pair of bespoke jeans with five 18-carat gold buttons. They’ve been made by a Japanese denim Evisu in Kojima, a seaside town near Okayama.

Kojima is the spot of the first locally-made Japanese jeans (previously, there were only American imports in the country). The pioneering pair of…