Five Tactics for Winning in Physical Retail

Many successful modern retail startups are rediscovering the advantages of physical stores.They are revitalizing the store model by taking cues from digital behavior. Superior service, community, content, and lifestyle-oriented experiences are some of the directions taken by the modern physical retail winners. This talk will explore how to combine demand-building, branding, technology and design into a formula for the successful store of the future.

This talk was given at Digiday Brand Leaders event in Kyoto, Japan, on September 12th 2018

Strategy Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Forbes’ one of The World’s Most Influential CMOs.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store