Forbes’ eighth annual special report “assesses measures of influence — defined as the impact a chief marketer’s actions and words have on his or her internal organization’s motivation and performance, corporate brand perception, broader marketing and advertising trends and, ultimately, corporate financial performance, including stock price — while this year also evaluating influence as impact on corporate, industry or community response to the Covid-19 pandemic and the racial-justice movement.”
This year, 427 global CMOs were eligible for consideration. To be eligible for evaluation, CMOs or their brand must have appeared on at least one major brand or marketing list in the past year. To make the Top 50, a CMO must be in the top 20% of CMOs on at least three different indicators of personal, industry or internal influence, or show extraordinary impact visibility on the conversation around Covid-19 or Black Lives Matter.
I am number 16th. Thank you Forbes for this recognition.