Good collaborations are art, great ones are kitsch
7 min readJun 20, 2021
Dunkin’ Donuts collaboration with DTC wall paint brand Backdrop sounds like something out of MSCHF factory. Known for its purposefully absurd and random viral stunts, MSCHF is the creator of Nike sneakers filled with Holy Water, toaster-shaped bath bombs, and an app making stock investments based on astrological signs.