My talk on growth hacking

This past Friday, I gave a talk on growth hacking & its use for marketing at the Golden Drum conference. The gist of it is that legacy brands today are challenged to rebuild their businesses around new value units (service & experiences vs. products) and that they have a ton to learn about it from fastest-growing modern brands like Airbnb, Uber, Farfetch and the like. Enjoy.

Strategy Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Forbes’ one of The World’s Most Influential CMOs.

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