How Brands Create Value
5 min readMar 15, 2021
Macro and micro levels of value creation
Brand value is a cumulative result of sales volume, equity, audience size, and the brandʼs market potential.
But unlike other assets like stocks, bonds, commodities and real estate, there is no active market in brands that would provide comparable values. The main issue with brand valuations is their arbitrary measurement and few agreed-upon systems and…