How Copenhagen is setting the tone for fashion worldwide

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Copenhagen was, in 2014, voted the happiest city on the planet. Mention this to any Copenhagen resident and you’d be met with an eye roll. With good reason, too: After all, Denmark gave us Lars Von Trier and dark television thrillers like Brön/Broen, Forbydelsen and Borgen. Danish fashion is a little bit like the Copenhagen residents: unique, individualistic, practical, no-nonsense and thoroughly street.

Denmark has recently been going through an extended fashion moment, and not only because of Sarah Lund’s wooly jumpers. Brands like Henrik Vibskov, Baum und Pfergarten, Wood Wood, Won Hundred and Norse Projects gaining the international distribution and appeal. The question is, why this didn’t happen sooner? Almost all of these brands — Henrik Vibskov aside — are relative newcomers to the U.S. market. Although Danish styles fly off the shelves, their availability is still limited to a few edgy boutiques in New York and L.A. Which is strange, considering Danish designers seem to have been the the first to go street, to encourage fashion experimentation and risk-taking, to play with durability and technical quality of materials, and to create clothes that are both edgily cool and thoroughly wearable.

To unlock this mystery, Glossy chatted with designer Trine Young, print and accessories designer at Baum und Pfergarten. Edited highlights below.

Read the rest of this article in Glossy.

Strategy Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Forbes’ one of The World’s Most Influential CMOs.

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