How internet popularity killed authenticity

As the social influence market evolves, bots will yield the ultimate power. The next iteration of the modern influencer economy is not about hiring existing influencers. It’s creating one’s own.

THE SOCIAL INFLUENCE MARKET

ALGORITHMIC PERSONALIZATION

THE RISE OF THE BOTS

Strategy Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Forbes’ one of The World’s Most Influential CMOs.

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