How to turn innovation into a brand strength 💪

Five scenarios for using innovation to build brand equity

Alan Turing, WWII-code breaker and precursor of artificial intelligence, noted: “this is only a foretaste of what is to come and only the shadow of what’s going to be.” They are true to any moment of a rapid change.

Since Turing’s time in mid-last century, the use of the term “innovation”…