In conversation with Coefficient Capital

Congratulations to Coefficient Capital and Anna Whiteman for the launch of the new video series, which I had a pleasure of being an inaugural quest at. Anna and I talked about brand durability, growth models and balancing growth/performance marketing with building a brand/equity. Watch our conversation below.

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Ana Andjelic

Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.