In Conversation with Courier Media

Ana Andjelic
1 min readAug 25, 2020

What do you value, what do you want to pay for, and how does this affect the business model and growth of modern brands? I spoke with Daniel Giacopelli of Courier about my forthcoming book, ‘The Business of Aspiration’.

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Ana Andjelic
Ana Andjelic

Written by Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.

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