In the Future, All Brands Will Be B Corps
5 min readApr 2, 2020
Ten ways to reorient your brand strategy to revive your business
Crises are great truth-tellers. Brands are, in real-time, going through the crash course in social responsibility, and there are already winners and losers. Winners acknowledge what their customers are going through. Losers are pitching Mother’s Day sales and charging premium for medical masks on eBay.