Intro to community commerce

Just as Instagram and TikTok have integrated e-commerce components to drive monetization, traditional e-commerce platforms have the opportunity to integrate community and entertainment components to enhance customer acquisition, activation, and retention.

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Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store