Is this the end of the cultural icon?

Ana Andjelic
1 min readAug 4, 2020

Yancey Strickler and I look into the social forces that have replaced iconic products — like Air Jordans, Vans Half Cab and New Balance 1500 — with “re-editions,” “inspired by,” “brought back” and “in collaboration with.” Today everything new is a riff, a meme, or a sequel to something that came before. Why and how did we end up here? How might it change? Watch below.

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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.