Lessons from Cash App

Why turning commerce into culture is the best go-to-market strategy

Cash App is the most talked about mobile payment service around.

The app is developed by Block, Inc. and as of September 2021 reached $1.8 billion in gross profit and 70 million in annual transacting users. Venmo’s revenue for the entire 2021 is expected to be half that amount. Cash App is also ahead of Venmo in enabling users to…



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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.