Luxury x Crypto

How to win in a simulation

The Furry Lisa, a digital piece of art created by Murat Yıldırım, is a symbol. It is physically soft and inviting, but it exists only in the digital domain.

Baudrillard would be thrilled. Forty years ago, he suggested we have “replaced all reality and meaning with symbols and signs, and that our experience is a simulation of reality. The distinction between reality and…

--

--

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.

Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.