Luxury x Culture

Ana Andjelic
5 min readJun 3, 2022

Welcome sartorial weirdness, Polyvore 3.0, vintage markets and performance art

Once upon a time, when an item sold too well or too quickly, a luxury brand would discontinue it. Hermès is still doing it, but examples are dwindling. In the visual culture of luxury, it doesn’t even matter — photos of rare Birkins are everywhere all at once. To participate in luxury culture, a person does not even need to participate in the luxury…

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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.