March 1999/March 2020

This is an outlier edition of The Sociology of Business. It is the end of what feels like a very long week, and although I dislike confessionals and find them juvenile and self-absorbed, I decided to break my usual publishing schedule and re-share something that, in its original shorter version, resonated with a lot of those who read it.

I have a past experience of an ominous, looming and all-encompassing disaster that may…

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Ana Andjelic

Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.