Mimicry as Taste: Why Cultural Sameness is a Matter of Social Design

Uptown or downtown. Billie Eilish or Justin Bieber. Zara or The Frankie Shop. Bagels or cronuts. Gucci or Louis Vuitton. Soulcycle or Tracy Anderson. Ibiza or Croatia. Rimowa or Muji. Vegetarian or not. Taste choices we make reflect where in society we belong, or aspire to belong. They are valuable social signals, and in the post-everything world, perhaps the ones that…

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Ana Andjelic

Ana Andjelic

23K Followers

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.