Move Over Influencers, Here Come Curators

Curation is the fuel of the modern aspiration economy

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There’s a bookstore in Ginza that sells only one book. “A single room with a single book” is its tagline. Every week, the owner chooses the book, presents it in the center of the shop, and curates an…

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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.