Play to buy: the gamification of shopping

The killer app is not efficiency, but community

Fast Checkout closed on April 15th 2022. It was a part of the busy one-click checkout market that bets on convenience, efficiency and speed as e-commerce’s killer features.

Maybe not.

Imagine the vibe of going to a mall in its heyday; the experience was rich with serendipity, product discovery…

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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.