Play to buy: the gamification of shopping

The killer app is not efficiency, but community

Fast Checkout closed on April 15th 2022. It was a part of the busy one-click checkout market that bets on convenience, efficiency and speed as e-commerce’s killer features.

Maybe not.

Imagine the vibe of going to a mall in its heyday; the experience was rich with serendipity, product discovery…



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.