Play to buy: the gamification of shopping
4 min readMay 9, 2022
The killer app is not efficiency, but community
Fast Checkout closed on April 15th 2022. It was a part of the busy one-click checkout market that bets on convenience, efficiency and speed as e-commerce’s killer features.
Maybe not.
Imagine the vibe of going to a mall in its heyday; the experience was rich with serendipity, product discovery…
