Question zero

On June 9th, amid its falling market cap, StitchFix laid off 15% of its salaried workforce, or about 330 people. While there are macroeconomic forces at play, such as inflation and consumers’ cuts in spending, StitchFix value promise missed the consumer mark. Simply, it has never been clear who is it for and what problem it has been solving (RTR’s…

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Ana Andjelic

Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.