Scoping the internal and external landscape

In order to develop a global brand positioning

Businesses regularly ask the right questions (what’s my business model, what are the most value-adding functions in my organization) but lack methodology and tools to answer them.

An integrated approach to gathering information about a business’ internal and external landscape usually works best, and below are listed key tools in each of the above categories of inquiry. The purpose of these tools is to provide a comprehensive and thorough picture about business’ core strengths and areas of improvement.

Read the rest of this analysis on The Sociology of Business.