The Best of 2017

The consensus is that 2017 was a wild one. I looked back to see which topics anchored my attention in the past 12 months, and which technologies, events, and conversations were both attention-worthy and will very likely continue to shape the things to come.

  1. Continued conversation on how to build a successful brand and business

2. The (still) uneasy relationship between fashion & sustainability. Keep the dialogue going.

3. Direct-to-consumer brands are investors’ darlings, but their customer service often sucks. Something to work on 2018.

4. Luxury continues to mean something completely different than a decade ago but many brands haven’t noticed it yet

5. Voice interfaces, data and blockchain have gone mainstream

6. Bonus feature: 2017 was the year of the political slogans in fashion

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Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.

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Ana Andjelic

Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.