The Business of Aspiration

My book is coming out on October 27th, about what happened to taste, communities, and social influence when the economy shifted from manufacturing things to manufacturing aspiration and how this changes what we find valuable and worth paying for. The book is aimed at marketers and business professionals and offers tools and direction on how to transform their business and brand strategy in order to create, distribute and capture these new forms of value. You can pre-order here or check out the book’s website here.

Strategy Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Forbes’ one of The World’s Most Influential CMOs.

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