The Business of Aspiration, Episode 2

In this week’s episode of The Business of Aspiration, I spoke with the Chief Creative Officer of Chobani, Lee Maschmeyer. We talked about how brands can act more like a B Corp, what does that entail operationally and organizationally, and how to measure a company’s social success as rigorously as its economic one. You can follow Lee here and here, and watch the video below:

Strategy Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Forbes’ one of The World’s Most Influential CMOs.

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