The Business of Aspiration, Episode 6

Ana Andjelic
1 min readJun 24, 2020

In the episode 6 of the Business of Aspiration, I spoke with Massimiliano Gritti, co-founder of Bombinate, an online curation platform that showcases independent, conscious manufacture-driven, and sustainable local designers and producers of menswear, accessories, footwear, art, homeware and furniture. Mana and I discussed our relationship with objects, how it evolves, and what does it mean for brands. We also explored different taste regimes, the role of curation, and how and why we buy things. Watch below.

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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.