The Business of Aspiration Video Series

I launched a video series where I interview company founders, influencers, brand marketers, and creatives across new and established brands. To stay up to date, subscribe to my newsletter, The Sociology of Business or my YouTube Channel.

In this episode, I spoke with Connie and Alex Matisse, co-founders of East Fork. East Fork is a company that makes and sells contemporary ceramic dinnerware made by hand with regional materials and a lot of integrity in the Blue Ridge mountains. East Fork’s mission is “to support our quietest, most private rituals and bear witness to the full breadth of our domestic life.” We talked about taste communities and taste regimes, holistic brand management, community-building, smart marketing, and the benefits of being a vertically integrated company.

Enjoy the conversation (editing, not so much).

Strategy Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Forbes’ one of The World’s Most Influential CMOs.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store